The buying power of Georgia's Hispanic population is
growing faster than any segment of the state's economy,
jumping 710% to $10.9 billion in the past 14 years.

Hispanic buying power in metro Atlanta is over $7.6 billion, an increase of 861% since 1990.

The largest concentration of Hispanic buying power is in the metro area, with over $1.9 billion in Gwinnett County. Fulton and Cobb Counties each have $1.5 billion, followed by Dekalb with $1.2 billion.

Some of the benefits of sponsorships are:

1. Increase your market share.
2. Enhance corporate identity.
3. Good community relations
4. International exposure.
5. Excellent marketing opportunity to promote your company products and services to an expanding market.
6. Opportunity to offer profuct samples, demonstrate services and interact with the community.
7. Great opportunity to recruit bilingual personnel for your company.

The following is the publicity campaign and benfits:

Publicity Campaign:
Flyers(110,000)
Posters (1000)
On site signage
Exhibitor booths
Live Mentions on stage
Space for banners
Television:
Bilingual TV spots in both local and regular cable: Telemundo Interconnect, CNN Español, Comcast, TNT, BET, VH1, FX, Life Time, Sport News, Animal Planet, Nickelodeon, and Cartoon Network.
Radio:
Viva 105.7 FM
Newspapers:
Mundo Hispanico, Gainsville Latino News
Magazines:
Axcesso